EVENPRIME
Led team in charge of building the brand image and market equity for a new Korean skincare line that posed the question, “What would beauty products look like in Star Trek: The Next Generation or Neon Genesis Evangelion?
In-House
Creative Director
2018–2020
Skincare So Good It’s Out Of This World















CREATIVE RECREATION
Worked closely with Creative Recreation’s marketing team to reformat the brand strategy and devise a 360 degree advertising campaign that featured six rising artists who became a fresh voice for the brand as they recounted their own creative journies.
Roc Nation
Creative Director
2017
Celebrating & Inspiring Creative Underdogs








CB2
Helmed creative direction of a summer concert tour that saw CB2 stores around the country transform into late night discothèques inspired by New York City’s fabled AREA club scene of the late 80’s.
Roc Nation
Creative Director
2017
Dancing After Hours In Furniture Stores
















MEUNDIES
Creative directed an offbeat, playful commercial for MeUndies that sought to change the perception of gifting underwear during the holiday season.
Roc Nation
Creative Director
2017
Underwear...For Christmas!?

PERRIER-JOUËT
Celebrated Perrier-Jouët’s relationship with Miami Art Week by transforming the rooftop of the Faena Hotel into a verdant paradise that transported guests to an enchanting world of sensorial delight and wild beauty.
New Moon
Art Director
2015
Crafting An Enchanting Belle Époque Oasis














