RAG & BONE

Graphic Design & Runway Visuals

Hired by the brand’s Global Head of e-Commerce to assist in the refresh of the company website and digital marketing materials.

Returned to work with Rag & Bone again in 2015, assisting MATTE Projects with the art direction of the brand’s runway show visuals and recap content.

In-House
Role: Graphic Designer
New York City, 2011

FJÄLLRÄVEN

Senior Graphic Designer

Part of the team that launched Fjällräven in North America. Oversaw the design and copywriting of all marketing materials (print, digital, in-store), which helped re-contextualize the heritaged Scandinavian brand for a younger, western audience.

In-House
Role: Senior Designer
New York City, 2011–13

MATTE PROJECTS

Lead Creative

As one of the boutique agency’s first employees, I worked closely with the founders to grow the company’s creative branch. In addition to client projects, I art directed the agency’s own live events, which fused together music, fashion and art.

Agency: MATTE Projects
Role: Lead Creative
New York City, 2013–15

CALVIN KLEIN

Battersea Kiosk

In partnership with New Moon and Perfect Magazine, I spearheaded the pitch, design, and execution of a sculptural newsstand for the opening of Calvin Klein's new flagship store in Battersea, London. The result was a sleek, modern kiosk and bespoke zine that beautifully advertised the store's launch.

With the brand's minimalist aesthetic values in mind, my team and I ensured that every aspect of the kiosk, from its design to its materials, was perfectly executed. The pop-up installation was a resounding success, resulting in 6,200 total conversions, 3,800 items handed out, and 350k+ social media impressions, effectively driving shoppers to the store.

Agency: New Moon
Role: Creative Director
London, 2022

THE MACALLAN

House of The Macallan

As the lead creative behind prestige whisky brand The Macallan's multi-city roadshow tour, I created an engaging experience that educated, engaged and inspired beverage and hospitality partners around America. My solution involved superimposing contemporary expressions of The Macallan brand onto classically opulent settings, creating a unique contemporary art gallery experience.

The roadshow was a massive success, with over 1200 guests served across three key markets. Additionally, the event secured an agency of record relationship with The Macallan, solidifying MATTE Project's reputation, and resulted in over $8M+ in new business in 2022.

Agency: MATTE Projects
Role: Creative Director
Multi-City, 2021–22