Led team in charge of building the brand image and market equity for a new Korean skincare line that posed the question, “What would beauty products look like in Star Trek: The Next Generation or Neon Genesis Evangelion?
Skincare So Good It’s Out Of This World
Worked closely with Creative Recreation’s marketing team to reformat the brand strategy and devise a 360 degree advertising campaign that featured six rising artists who became a fresh voice for the brand as they recounted their own creative journies.
Celebrating & Inspiring Creative Underdogs
Helmed creative direction of a summer concert tour that saw CB2 stores around the country transform into late night discothèques inspired by New York City’s fabled AREA club scene of the late 80’s.
Dancing After Hours In Furniture Stores
Creative directed an offbeat, playful commercial for MeUndies that sought to change the perception of gifting underwear during the holiday season.
Celebrated Perrier-Jouët’s relationship with Miami Art Week by transforming the rooftop of the Faena Hotel into a verdant paradise that transported guests to an enchanting world of sensorial delight and wild beauty.
Crafting An Enchanting Belle Époque Oasis