CALVIN KLEIN

Installation Design

To celebrate the opening of Calvin Klein’s flagship store in Battersea, London, the brand needed an eye-catching installation that would draw attention and drive foot traffic.

I led the design and execution of a sculptural newsstand that seamlessly integrated Calvin Klein’s minimalist aesthetic. The sleek, modern kiosk became a striking focal point, accompanied by a bespoke zine created for the launch. The installation’s success was reflected in its high engagement, with 6,200 conversions, 3,800 items distributed, and over 350k social media impressions.

Agency: New Moon
Role: Creative Director
London, 2022