In partnership with New Moon and Perfect Magazine, I spearheaded the pitch, design, and execution of a sculptural newsstand for the opening of Calvin Klein's new flagship store in Battersea, London. The result was a sleek, modern kiosk and bespoke zine that beautifully advertised the store's launch.
With the brand's minimalist aesthetic values in mind, my team and I ensured that every aspect of the kiosk, from its design to its materials, was perfectly executed. The pop-up installation was a resounding success, resulting in 6,200 total conversions, 3,800 items handed out, and 350k+ social media impressions, effectively driving shoppers to the store.
Agency: New Moon
Role: Creative Director