COCA-COLA

Immersive Exhibition

For Coachella 2024, Coca-Cola sought to bring its 'Real Magic' platform to life through a multi-sensory installation that would captivate festival-goers and create lasting brand connections.

Drawing from the sculptural language of contemporary light art, I led the design of a space where music and light became immersive forces, allowing attendees to experience their own "main stage" moment. The installation transcended the typical festival activation, transforming into a radiant focal point that embodied Coca-Cola’s effervescent energy. By harmonizing sound, light, and motion, my team and I crafted an experience that felt both personal and universal, deepening emotional engagement with the brand.

Coca-Cola was so enthralled by the exhibition, they adopted it as a cornerstone case study to shape their global experiential strategy. Additionally, the success of the activation helped Crown+Conquer secure further collaborations with the brand.

Agency: Crown + Conquer
Role: Lead Creative
Los Angeles, 2024