CVC STONES

Brand Architecture

CVC Stones, a luxury jewelry brand, required a visual identity that reflected its artisanal craftsmanship and sophisticated aesthetic, drawing inspiration from mid-century art.

I developed a clean and timeless visual identity that bridged the brand’s New York City roots with its Côte d'Azur influences. This involved designing the logo, packaging, and digital presence, as well as overseeing content campaigns. By combining minimalistic design elements with subtle, refined details, I created an identity that mirrored the elegance and artistry of the jewelry itself, establishing CVC Stones as a distinctive player in the luxury jewelry market.

Freelance
Visual Identity Designer
New York City, 2015