ABSOLUT ELYX

Dinner Theatre

To introduce Absolut Elyx to the New York market, the brand sought an intimate, high-profile event that would leave a lasting impression on tastemakers and influencers.

My team and I curated a sophisticated dinner experience, hosted by Dirk Standen and Johan Lindeberg, with an exclusive performance by model and musician Jamie Bochert. Every detail, from the print direction to the floral design, was crafted to reflect the brand’s luxe, artistic identity. The intimate setting and carefully curated aesthetic embodied the spirit of Absolut Elyx, solidifying its position as a high-end, fashion-forward vodka brand.

Agency: MATTE Projects
Role: Art Director
New York City, 2014