EVENPRIME

Brand Architecture

In 2018, I co-founded EVENPRIME, a K-Beauty skincare line that combined clean formulas with a futuristic, sci-fi aesthetic.

As Creative Director, I oversaw the development of the brand’s visual identity, product packaging, content campaigns, and marketing strategy. The brand was designed to evoke the question: "What would skincare look like in Star Trek: The Next Generation?" Although the brand closed during the pandemic, EVENPRIME garnered significant media attention for its innovative, science-forward approach to skincare, highlighted by Vogue and W Magazine.

In-House
Role: Co-Founder
Los Angeles, 2018–20