EVENPRIME

Brand Architecture

In 2018, I co-founded EVENPRIME, a unisex K-Beauty skincare line that posed the question, "What would a skincare brand look like in the world of Star Trek: The Next Generation or Neon Genesis Evangelion?" As Creative Director and architect of the brand, I played a pivotal role in designing the brand image, tone-of-voice, and all of our products.

Though we closed the brand in 2020 during the COVID pandemic, our unique approach to skincare received key features in top fashion magazines like Vogue and W Magazine, specifically calling attention to our innovative science-forward brand premise and packaging design.

In-House
Role: Co-Founder
Los Angeles, 2018–20