GLENMORANGIE

Wonder Hotline

On behalf of New Moon, I pitched, designed, and directed a captivating roadshow experience, which introduced UK consumers to the “delicious and wonderful” world of Scotch whisky Glenmorangie. The immersive installation made its debut in Old Spitalfields Market, showcasing Glenmorangie's recent collaboration with the celebrated fashion photographer Miles Aldridge. A London phone box was transformed with Glenmorangie's signature orange and featured a live drag queen host who led guests through a delightful sequence of phone prompts, culminating in the distribution of a bespoke Glenmorangie coin token, which could be redeemed at key trade locations around Shoreditch.

Agency: New Moon
Role: Creative Director
London, 2022