THE MACALLAN

House of The Macallan

Tasked by the “Louis Vuitton” of Scotch whisky brands The Macallan to create a multi-city roadshow that educated, engaged and inspired trade partners. The solution was to create a prestige gallery experience that superimposed contemporary expressions of The Macallan brand onto classically opulent settings around North America.

Agency: MATTE Projects
Role: Creative Director
Multi-City, 2021–22