House of The Macallan
As the lead creative behind prestige whisky brand The Macallan's multi-city roadshow tour, I created an engaging experience that educated, engaged and inspired beverage and hospitality partners around America. My solution involved superimposing contemporary expressions of The Macallan brand onto classically opulent settings, creating a unique contemporary art gallery experience.
The roadshow was a massive success, with over 1200 guests served across three key markets. Additionally, the event secured an agency of record relationship with The Macallan, solidifying MATTE Project's reputation, and resulted in over $8M+ in new business in 2022.
Agency: MATTE Projects
Role: Creative Director