MOËT & CHANDON

British Fashion Awards

Moët & Chandon sought to amplify its brand presence at the 2022 British Fashion Awards, where it was the title sponsor. The goal was to seamlessly integrate the brand into the event while maintaining its luxurious image.

I consulted on the strategic positioning of Moët throughout the event. Working closely with production partner INCA, I oversaw the design of the on-site brand experience, which included elegant Moët service stations and visually striking interview and backstage content sets. The collaboration featured high-profile talent, including Jodie Turner-Smith and Burna Boy, and successfully reinforced Moët’s association with luxury, fashion, and contemporary British culture.

Agency: New Moon
Role: Creative Director
London, 2022