NETFLIX

Beverly Hills Cop Red Carpet Premiere

The ask was to design an immersive red carpet premiere for Beverly Hills Cop: Axel F, including negotiating and integrating a landmark “Key to the City” moment honoring Eddie Murphy. The creative direction centered on a dynamic collision of worlds, blending Detroit’s grit with Beverly Hills’ polish to create a high-energy, narrative-driven arrival experience and after party featuring Detroit-native Big Sean.

I added value through creative oversight, shaping the concept and aesthetic while guiding render and build progression, and aligning the renderer and creative producer to ensure the vision carried through seamlessly to execution.

Agency: Crown + Conquer
Role: Creative Director
Los Angeles, 2024