PANDORA JEWELRY

Campaign Launch Event

Pandora Jewelry needed a bold and culturally resonant showcase to launch its collaboration with the Keith Haring Foundation, celebrating Haring’s legacy while highlighting the brand’s community-driven ethos.

I helped curate an immersive influencer event that celebrated Haring’s iconic art within a modern context, emphasizing his connection to New York’s queer community. My team and I transformed a raw studio into a living, breathing gallery, with dynamic activations that bridged timeless art with contemporary style. The showcase was attended by 440 guests, generating 330 Instagram posts and over 1.4 million views, successfully positioning Pandora Jewelry as a champion of art, culture, and community.

Agency: New Moon
Role: Design Director
New York City, 2022