Art Basel Miami
Working with agency New Moon, I oversaw the design and creative of Perrier-Jouët's L’Eden campaign launch at Miami Art Week. Pulling cues from the brand’s art nouveau provenance, my team and I transformed the penthouse suite of the Faena Hotel into a belle-epoque garden oasis, transporting guests to an enchanting world of sensorial delight and wild beauty.
The concept evolved from day to night, featuring five 12-hour activation days of immersive programming, garnering $5MM+ in earned media and 4.5MM social media impressions. The event went on to become the global model for future activations, solidifying Perrier-Jouët's reputation as a leader in the art and design space.
Agency: New Moon
Role: Art Director
Miami & Tokyo, 2015