PERRIER-JOUËT

Immersive Exhibition

To launch Perrier-Jouët’s ‘L’Eden’ campaign during Miami Art Week, I sought to create a sensorial experience that paid homage to the brand’s art nouveau heritage while resonating with a modern, fashion-forward audience.

I led the transformation of the Faena Hotel penthouse into a lush, belle-époque-inspired garden and art space. The immersive environment evolved from day to night, featuring five days of 12-hour activations. By blending timeless French aesthetics with contemporary art elements, we invited guests into a world of wild beauty and enchantment. This approach not only elevated the brand’s presence but also garnered over $5MM in earned media and set the standard for future global activations.

Agency: New Moon
Role: Art Director
Miami & Tokyo, 2015