TAG HEUER

60th Anniversary of the Carrera Watch

To celebrate the 60th anniversary of its iconic Carrera watch, TAG Heuer sought to launch a 360-degree global campaign that honored its rich, sporty heritage while showcasing its innovative design and craftsmanship.

Drawing inspiration from the glamour of a Hollywood premiere, I reimagined the concept with a modern twist at London’s cutting-edge Outernet venue. I directed a VIP launch event, amplifying the debut of a campaign film starring Ryan Gosling and Vanessa Bayer. The event unfolded as a multisensory experience, blending cinematic elements with the thrill and sophistication that define TAG Heuer.

A-list attendees, including Jacob Elordi, Alexandra Daddario, and Patrick Dempsey, along with LVMH executives, were captivated by the seamless fusion of storytelling and refinement, reinforcing TAG Heuer’s position as a leader in luxury and innovation.

Agency: New Moon
Role: Creative Director
London, 2024