THE RUM SOCIETY

Brand Launch

Pernod Ricard needed a high-impact launch for their premium rum brand in Los Angeles, with an emphasis on craftsmanship and local culture.

My team and I collaborated with local tastemakers, including chef Ari Taymor of Alma and furniture designer Westin Mitchell, to create a unique, multisensory event that blended culinary art, design, and premium rum. This approach highlighted the craftsmanship and heritage behind the brand, immersing guests in an experience that showcased the rum’s quality and the artistry of its production. The launch successfully positioned The Rum Society as a premium, design-forward brand in Los Angeles’ competitive market.

Agency: New Moon
Role: Art Director
Los Angeles, 2015