CALVIN KLEIN

Battersea Kiosk

In partnership with New Moon and Perfect Magazine, I spearheaded the pitch, design, and execution of a sculptural newsstand for the opening of Calvin Klein's new flagship store in Battersea, London. The result was a sleek, modern kiosk and bespoke zine that beautifully advertised the store's launch.

With the brand's minimalist aesthetic values in mind, my team and I ensured that every aspect of the kiosk, from its design to its materials, was perfectly executed. The pop-up installation was a resounding success, resulting in 6,200 total conversions, 3,800 items handed out, and 350k+ social media impressions, effectively driving shoppers to the store.

Agency: New Moon
Role: Creative Director
London, 2022

MOËT & CHANDON

British Fashion Awards

Representing New Moon's London office as an Associate Creative Director, I consulted on Moët & Chandon’s title sponsorship of the 2022 British Fashion Awards. Working alongside production partner INCA, I helped oversee the design of the on-site brand experience—which included strategic positioning of Moët serves and art direction of backstage content and live interview sets. The star-studded celebration featured A-list talent like Jodie Turner Smith, Georgia May Jagger, Burna Boy, Kojey Radicals, and more.

Agency: New Moon
Role: Creative Director
London, 2022

THE MACALLAN

House of The Macallan

As the lead creative behind prestige whisky brand The Macallan's multi-city roadshow tour, I created an engaging experience that educated, engaged and inspired beverage and hospitality partners around America. My solution involved superimposing contemporary expressions of The Macallan brand onto classically opulent settings, creating a unique contemporary art gallery experience.

The roadshow was a massive success, with over 1200 guests served across three key markets. Additionally, the event secured an agency of record relationship with The Macallan, solidifying MATTE Project's reputation, and resulted in over $8M+ in new business in 2022.

Agency: MATTE Projects
Role: Creative Director
Multi-City, 2021–22

EVENPRIME

Brand Architecture

In 2018, I co-founded EVENPRIME, a unisex K-Beauty skincare line that posed the question, "What would a skincare brand look like in the world of Star Trek: The Next Generation or Neon Genesis Evangelion?" As Creative Director and architect of the brand, I played a pivotal role in designing the brand image, tone-of-voice, and all of our products.

Though we closed the brand in 2020 during the COVID pandemic, our unique approach to skincare received key features in top fashion magazines like Vogue and W Magazine, specifically calling attention to our innovative science-forward brand premise and packaging design.

In-House
Role: Co-Founder
Los Angeles, 2018–20

CREATIVE RECREATION

Refresh Campaign

During my tenure as the Creative Director of a boutique agency incubating within Jay Z's ROCNATION, my team and I were commissioned by sneaker-purveyor Creative Recreation to revamp their brand strategy and develop a 360-degree advertising campaign. We cast six up-and-coming artists to feature in the campaign, each sharing their unique creative journey and adding a fresh voice to the brand.

The campaign was the first of its kind for Creative Recreation, featuring an all BIPOC cast —contrasting with previous campaigns that featured the likes of Joe Jonas. Our efforts helped breathe new life into the brand, repositioning it as a more youthful, diverse, and inclusive company.

Agency: Roc Nation
Role: Creative Director
Los Angeles, 2017