rickieashman.com

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	<title>rickieashman.com</title>
	<link>https://rickieashman.com</link>
	<description>rickieashman.com</description>
	<pubDate>Mon, 30 Sep 2024 04:01:31 +0000</pubDate>
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		<title>COCA-COLA</title>
				
		<link>https://rickieashman.com/COCA-COLA</link>

		<pubDate>Sun, 29 Sep 2024 23:17:29 +0000</pubDate>

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	 COCA-COLA
Immersive Exhibition

For Coachella 2024, Coca-Cola sought to bring its 'Real Magic' platform to life through a multi-sensory installation that would captivate festival-goers and create lasting brand connections.
Drawing from the sculptural language of contemporary light art, I led the design of a space where music and light became immersive forces, allowing attendees to experience their own "main stage" moment. The installation transcended the typical festival activation, transforming into a radiant focal point that embodied Coca-Cola’s effervescent energy. By harmonizing sound, light, and motion, my team and I crafted an experience that felt both personal and universal, deepening emotional engagement with the brand.Coca-Cola was so enthralled by the exhibition, they adopted it as a cornerstone case study to shape their global experiential strategy. Additionally, the success of the activation helped Crown+Conquer secure further collaborations with the brand.

Agency: Crown + ConquerRole: Lead CreativeLos Angeles, 2024
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		<title>RAG &#38; BONE</title>
				
		<link>https://rickieashman.com/RAG-BONE-1</link>

		<pubDate>Mon, 27 Dec 2021 00:05:42 +0000</pubDate>

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	 RAG &#38;amp; BONE
In-House Creative

Rag &#38;amp; Bone required a refresh of their website and digital marketing strategy to reflect the evolving brand identity.
In collaboration with the Global Head of e-Commerce, I played a key role in the redesign of the brand’s website and digital assets. Returning in 2015, I partnered with MATTE Projects to craft the visual direction for ttheir FW15 runway show, using motion graphics and recap materials inspired by the transgressive style of films like 'The Thomas Crown Affair.' The result was a bold fusion of fashion and cinematic storytelling that encapsulated Rag &#38;amp; Bone’s edgy, urban identity.In-House / MATTE ProjectsRole: Graphic DesignerNew York City, 2011

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		<title>FJÄLLRÄVEN</title>
				
		<link>https://rickieashman.com/FJALLRAVEN-1</link>

		<pubDate>Mon, 27 Dec 2021 00:01:21 +0000</pubDate>

		<dc:creator>rickieashman.com</dc:creator>

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	 FJÄLLRÄVENIn-House Creative

Fjällräven sought to introduce its Scandinavian outdoor wear to a younger, western audience as it launched in North America.
I was part of the in-house marketing team that reimagined the brand’s image for this new market. Through print, digital, and in-store design, we crafted a visual language that preserved Fjällräven’s authentic roots while appealing to a youthful, adventure-driven consumer base. The work spanned across marketing materials, creating cohesive, market-specific campaigns that redefined the brand for a new audience.

In-HouseRole: Senior DesignerNew York City, 2011–13
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		<title>MATTE PROJECTS</title>
				
		<link>https://rickieashman.com/MATTE-PROJECTS</link>

		<pubDate>Sun, 26 Dec 2021 23:55:23 +0000</pubDate>

		<dc:creator>rickieashman.com</dc:creator>

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&#60;img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/9ddc4f72b908d92e9ebca0d78899c12828fd5b2d91458e86d71f5fc169186647/rickie-ashman-matte-projects-full-moon-08.jpg" data-mid="128492269" border="0"  src="https://freight.cargo.site/w/1000/i/9ddc4f72b908d92e9ebca0d78899c12828fd5b2d91458e86d71f5fc169186647/rickie-ashman-matte-projects-full-moon-08.jpg" /&#62;

	 MATTE PROJECTSIn-House Creative

As one of the founding creatives at MATTE Projects, I helped shape the agency’s artistic vision and expand its reputation in music, fashion, hospitality, and art.
Collaborating closely with the agency founders, I directed creative efforts for client projects as well as internal brand properties like BLACK and FULL MOON FEST—a series of events fusing music, art, and fashion. This approach helped establish MATTE’s identity in the experiential space, setting a new standard for how brands engage with culture and art through live events.

Agency: MATTE ProjectsRole: Associate Creative DirectorNew York City, 2013–15
</description>
		
	</item>
		
		
	<item>
		<title>PERRIER-JOUËT</title>
				
		<link>https://rickieashman.com/PERRIER-JOUET</link>

		<pubDate>Sun, 26 Dec 2021 23:34:12 +0000</pubDate>

		<dc:creator>rickieashman.com</dc:creator>

		<guid isPermaLink="true">https://rickieashman.com/PERRIER-JOUET</guid>

		<description>

	
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&#60;img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/ca06b5451a41a58c2ec2febc801abac4a192ae80b7181c8d77e38220f8f6a459/rickie-ashman-perrier-jouet-art-basel-15.jpg" data-mid="128452452" border="0"  src="https://freight.cargo.site/w/1000/i/ca06b5451a41a58c2ec2febc801abac4a192ae80b7181c8d77e38220f8f6a459/rickie-ashman-perrier-jouet-art-basel-15.jpg" /&#62;
&#60;img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/aff48eb92422aad9f3b213e61583b56c75ade3014161407c840304ebf39a44d5/rickie-ashman-perrier-jouet-art-basel-14.jpg" data-mid="128452451" border="0"  src="https://freight.cargo.site/w/1000/i/aff48eb92422aad9f3b213e61583b56c75ade3014161407c840304ebf39a44d5/rickie-ashman-perrier-jouet-art-basel-14.jpg" /&#62;

	 PERRIER-JOUËTImmersive Exhibition

To launch Perrier-Jouët’s ‘L’Eden’ campaign during Miami Art Week, I sought to create a sensorial experience that paid homage to the brand’s art nouveau heritage while resonating with a modern, fashion-forward audience.
I led the transformation of the Faena Hotel penthouse into a lush, belle-époque-inspired garden and art space. The immersive environment evolved from day to night, featuring five days of 12-hour activations. By blending timeless French aesthetics with contemporary art elements, we invited guests into a world of wild beauty and enchantment. This approach not only elevated the brand’s presence but also garnered over $5MM in earned media and set the standard for future global activations.

Agency: New MoonRole: Art DirectorMiami &#38;amp; Tokyo, 2015
</description>
		
	</item>
		
		
	<item>
		<title>MACALLAN</title>
				
		<link>https://rickieashman.com/MACALLAN</link>

		<pubDate>Mon, 20 Feb 2023 20:11:55 +0000</pubDate>

		<dc:creator>rickieashman.com</dc:creator>

		<guid isPermaLink="true">https://rickieashman.com/MACALLAN</guid>

		<description>

	
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&#60;img width="1500" height="938" width_o="1500" height_o="938" data-src="https://freight.cargo.site/t/original/i/4cb86a7bba77a582a3d41236fe01c460c07727ec809b30fc9105ecc4901d41b6/ashman_macallan_6.jpg" data-mid="169092810" border="0"  src="https://freight.cargo.site/w/1000/i/4cb86a7bba77a582a3d41236fe01c460c07727ec809b30fc9105ecc4901d41b6/ashman_macallan_6.jpg" /&#62;
&#60;img width="1500" height="938" width_o="1500" height_o="938" data-src="https://freight.cargo.site/t/original/i/c674d83c007e05ecafa294dbe42c7c00c63da59ccd026d893ba0c6ac09aa6e61/ashman_macallan_16.jpg" data-mid="169095784" border="0"  src="https://freight.cargo.site/w/1000/i/c674d83c007e05ecafa294dbe42c7c00c63da59ccd026d893ba0c6ac09aa6e61/ashman_macallan_16.jpg" /&#62;


	THE MACALLANImmersive Exhibition

The Macallan tasked us with creating a multi-city roadshow to educate and engage beverage and hospitality partners across the U.S., aiming to reinforce the brand’s connection to contemporary art and forge deeper product relationships.
I crafted a bespoke experience that juxtaposed The Macallan’s heritage with contemporary art gallery aesthetics. By transforming opulent, classical settings with modern visual interpretations of The Macallan brand, my team and I created a unique sensory journey for guests. This innovative blend of old-world charm and cutting-edge artistry captivated over 1,200 attendees and solidified a lucrative agency-of-record partnership, driving over $8M in new business.

Agency: MATTE ProjectsRole: Creative DirectorMulti-City, 2021–22
</description>
		
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	<item>
		<title>EVENPRIME</title>
				
		<link>https://rickieashman.com/EVENPRIME-1</link>

		<pubDate>Fri, 31 Dec 2021 06:22:48 +0000</pubDate>

		<dc:creator>rickieashman.com</dc:creator>

		<guid isPermaLink="true">https://rickieashman.com/EVENPRIME-1</guid>

		<description>

	
&#60;img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/a57d5594e765ea6de80b8a1cb4710dadc0d5e1951ea4a1c502fcf57a50211423/rickie-ashman-evenprime-skincare-david-urbanke-00.jpg" data-mid="128922809" border="0"  src="https://freight.cargo.site/w/1000/i/a57d5594e765ea6de80b8a1cb4710dadc0d5e1951ea4a1c502fcf57a50211423/rickie-ashman-evenprime-skincare-david-urbanke-00.jpg" /&#62;
&#60;img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/b1fc8be9638239796b9b463a4068b84f369761414b53a6a77c513cc1f42a0e97/rickie-ashman-evenprime-skincare-ronan-lefur-01.jpg" data-mid="128615681" border="0"  src="https://freight.cargo.site/w/1000/i/b1fc8be9638239796b9b463a4068b84f369761414b53a6a77c513cc1f42a0e97/rickie-ashman-evenprime-skincare-ronan-lefur-01.jpg" /&#62;
&#60;img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/7299fce8e7fed83b85cd94dcf497982d72485649d9d80a733c64250f0e4513fe/rickie-ashman-evenprime-skincare-david-urbanke-02.jpg" data-mid="128921900" border="0"  src="https://freight.cargo.site/w/1000/i/7299fce8e7fed83b85cd94dcf497982d72485649d9d80a733c64250f0e4513fe/rickie-ashman-evenprime-skincare-david-urbanke-02.jpg" /&#62;
&#60;img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/3331f1ca1bd5be3ac2aaade5fd6e596be0ecf19b9be0ddce6f7cc8cf92283c28/rickie-ashman-evenprime-skincare-david-urbanke-04.jpg" data-mid="128921896" border="0"  src="https://freight.cargo.site/w/1000/i/3331f1ca1bd5be3ac2aaade5fd6e596be0ecf19b9be0ddce6f7cc8cf92283c28/rickie-ashman-evenprime-skincare-david-urbanke-04.jpg" /&#62;
&#60;img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/ed0e9164c72f08b1cc500b656ef9f2a8107273f67b85331b773975b2ba4e22b8/rickie-ashman-evenprime-skincare-david-urbanke-05.jpg" data-mid="128921895" border="0"  src="https://freight.cargo.site/w/1000/i/ed0e9164c72f08b1cc500b656ef9f2a8107273f67b85331b773975b2ba4e22b8/rickie-ashman-evenprime-skincare-david-urbanke-05.jpg" /&#62;
&#60;img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/e3ba654e9b6d6bbd9ef5384a43ad234c7907723501a1a6da1eeca8c50a19edde/rickie-ashman-evenprime-skincare-ronan-lefur-03.jpg" data-mid="128921893" border="0"  src="https://freight.cargo.site/w/1000/i/e3ba654e9b6d6bbd9ef5384a43ad234c7907723501a1a6da1eeca8c50a19edde/rickie-ashman-evenprime-skincare-ronan-lefur-03.jpg" /&#62;
&#60;img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/276182cc9e592acd0952d2ab78bdf9c272b2612caca0c7ada61b1d5fac4fdd06/rickie-ashman-evenprime-skincare-ronan-lefur-04.jpg" data-mid="128922080" border="0"  src="https://freight.cargo.site/w/1000/i/276182cc9e592acd0952d2ab78bdf9c272b2612caca0c7ada61b1d5fac4fdd06/rickie-ashman-evenprime-skincare-ronan-lefur-04.jpg" /&#62;
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&#60;img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/16980cb922a81550dc2b0969c207d0093e2841fd9aa0cbb2180060bc063275f4/rickie-ashman-evenprime-skincare-ronan-lefur-02.jpg" data-mid="128921898" border="0"  src="https://freight.cargo.site/w/1000/i/16980cb922a81550dc2b0969c207d0093e2841fd9aa0cbb2180060bc063275f4/rickie-ashman-evenprime-skincare-ronan-lefur-02.jpg" /&#62;
&#60;img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/aec3d0c440148e5af6a581c4217f7bb73205c236c4bf95236a12c1756cc5bdc1/rickie-ashman-evenprime-skincare-david-urbanke-06.jpg" data-mid="129601718" border="0"  src="https://freight.cargo.site/w/1000/i/aec3d0c440148e5af6a581c4217f7bb73205c236c4bf95236a12c1756cc5bdc1/rickie-ashman-evenprime-skincare-david-urbanke-06.jpg" /&#62;
&#60;img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/7aa0a6b888e5121b73f6b726940da83829d93c08649534ee5dd4d3b5b78fb022/rickie-ashman-evenprime-skincare-leslie-kirchhoff-07.jpg" data-mid="130349942" border="0"  src="https://freight.cargo.site/w/1000/i/7aa0a6b888e5121b73f6b726940da83829d93c08649534ee5dd4d3b5b78fb022/rickie-ashman-evenprime-skincare-leslie-kirchhoff-07.jpg" /&#62;
&#60;img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/bfc20a989cfa6a7ec08ba04b1ba6c1688d2c2f054d1c9f6f1a3e193aa957de78/rickie-ashman-evenprime-skincare-website-07.png" data-mid="129489250" border="0"  src="https://freight.cargo.site/w/1000/i/bfc20a989cfa6a7ec08ba04b1ba6c1688d2c2f054d1c9f6f1a3e193aa957de78/rickie-ashman-evenprime-skincare-website-07.png" /&#62;
&#60;img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/20bcecb53a20de09339a8c02e76bd1bd8d148b2674a691b5bc2edad98b9dfded/rickie-ashman-evenprime-skincare-ronan-lefur-05.jpg" data-mid="129489247" border="0"  src="https://freight.cargo.site/w/1000/i/20bcecb53a20de09339a8c02e76bd1bd8d148b2674a691b5bc2edad98b9dfded/rickie-ashman-evenprime-skincare-ronan-lefur-05.jpg" /&#62;
&#60;img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/4fb48817eb6ac2fe7461d7f0622d196e471a63dd3532037eb23a82ce36975e55/rickie-ashman-evenprime-skincare-social-ads-08.jpg" data-mid="129489249" border="0"  src="https://freight.cargo.site/w/1000/i/4fb48817eb6ac2fe7461d7f0622d196e471a63dd3532037eb23a82ce36975e55/rickie-ashman-evenprime-skincare-social-ads-08.jpg" /&#62;
&#60;img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/4416e5beb4628e0fef8ecb71f0c42e87b89cd361959e131bb2091a4a25aa0b9f/rickie-ashman-evenprime-skincare-social-ads-09.jpg" data-mid="129489248" border="0"  src="https://freight.cargo.site/w/1000/i/4416e5beb4628e0fef8ecb71f0c42e87b89cd361959e131bb2091a4a25aa0b9f/rickie-ashman-evenprime-skincare-social-ads-09.jpg" /&#62;

	 EVENPRIME
Brand Architecture

In 2018, I co-founded EVENPRIME, a K-Beauty skincare line that combined clean formulas with a futuristic, sci-fi aesthetic.
As Creative Director, I oversaw the development of the brand’s visual identity, product packaging, content campaigns, and marketing strategy. The brand was designed to evoke the question: "What would skincare look like in Star Trek: The Next Generation?" Although the brand closed during the pandemic, EVENPRIME garnered significant media attention for its innovative, science-forward approach to skincare, highlighted by Vogue and W Magazine.

In-HouseRole: Co-FounderLos Angeles, 2018–20
</description>
		
	</item>
		
		
	<item>
		<title>CREATIVE RECREATION</title>
				
		<link>https://rickieashman.com/CREATIVE-RECREATION</link>

		<pubDate>Sun, 12 Dec 2021 20:33:49 +0000</pubDate>

		<dc:creator>rickieashman.com</dc:creator>

		<guid isPermaLink="true">https://rickieashman.com/CREATIVE-RECREATION</guid>

		<description>

	
&#60;img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/1523623ffe249ef3cfb96c37f8f27cecbf4a1a27d0c124195dbabf907c86f3a4/rickie-ashman-creative-recreation-01.jpg" data-mid="128791770" border="0"  src="https://freight.cargo.site/w/1000/i/1523623ffe249ef3cfb96c37f8f27cecbf4a1a27d0c124195dbabf907c86f3a4/rickie-ashman-creative-recreation-01.jpg" /&#62;
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&#60;img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/f81cf23be3143514862219115f77e625fce360819bf083dbf8c9667b95fcd56c/rickie-ashman-creative-recreation-04.jpg" data-mid="128792752" border="0"  src="https://freight.cargo.site/w/1000/i/f81cf23be3143514862219115f77e625fce360819bf083dbf8c9667b95fcd56c/rickie-ashman-creative-recreation-04.jpg" /&#62;

&#60;img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/1507d0d54af26e9462e05191951d2a2c556c740f4dd67dff898702f86a272050/rickie-ashman-creative-recreation-05.jpg" data-mid="128791765" border="0"  src="https://freight.cargo.site/w/1000/i/1507d0d54af26e9462e05191951d2a2c556c740f4dd67dff898702f86a272050/rickie-ashman-creative-recreation-05.jpg" /&#62;
&#60;img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/39fbb6c669f32b870b45775f75285c896abe1bada0423578347ac34fa521ef9d/rickie-ashman-creative-recreation-06.jpg" data-mid="128881625" border="0"  src="https://freight.cargo.site/w/1000/i/39fbb6c669f32b870b45775f75285c896abe1bada0423578347ac34fa521ef9d/rickie-ashman-creative-recreation-06.jpg" /&#62;
&#60;img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/c9680d862124912f74676ef7b3eed1f1d89327f8f3fa19bc4327529a30fda9a4/rickie-ashman-creative-recreation-07.jpg" data-mid="128881624" border="0"  src="https://freight.cargo.site/w/1000/i/c9680d862124912f74676ef7b3eed1f1d89327f8f3fa19bc4327529a30fda9a4/rickie-ashman-creative-recreation-07.jpg" /&#62;
&#60;img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/e903384b8e00e31a89a897d80722667d38de937d12414a510859639867503e31/rickie-ashman-creative-recreation-08.jpg" data-mid="128881623" border="0"  src="https://freight.cargo.site/w/1000/i/e903384b8e00e31a89a897d80722667d38de937d12414a510859639867503e31/rickie-ashman-creative-recreation-08.jpg" /&#62;

	 CREATIVE RECREATIONRefresh Campaign

Creative Recreation needed to revitalize its brand and appeal to a more diverse, youthful audience—tasking Roc Nation with developing a totoal rebrand and subsequent ad campaign.
As Creative Director, I led the repositioning of the brand, casting six emerging artists to share their unique creative journeys, bringing a fresh, authentic voice to Creative Recreation’s story. This campaign marked a shift from the brand’s previous campaigns, featuring an all-BIPOC cast, highlighting a more inclusive and vibrant identity. Our efforts successfully reintroduced the brand to a younger demographic, breathing new life into Creative Recreation’s image and aligning it with modern, diverse culture.Agency: Roc Nation Role: Creative Director Los Angeles, 2017
</description>
		
	</item>
		
		
	<item>
		<title>CALVIN KLEIN</title>
				
		<link>https://rickieashman.com/CALVIN-KLEIN</link>

		<pubDate>Tue, 21 Feb 2023 18:55:50 +0000</pubDate>

		<dc:creator>rickieashman.com</dc:creator>

		<guid isPermaLink="true">https://rickieashman.com/CALVIN-KLEIN</guid>

		<description>

	
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&#60;img width="1500" height="938" width_o="1500" height_o="938" data-src="https://freight.cargo.site/t/original/i/64cf87b6aca636fe47ba07b20ce1421da3ffad33d89c8da35b9194eacc11cab4/ashman_calvin_klein_9.jpg" data-mid="169211273" border="0"  src="https://freight.cargo.site/w/1000/i/64cf87b6aca636fe47ba07b20ce1421da3ffad33d89c8da35b9194eacc11cab4/ashman_calvin_klein_9.jpg" /&#62;

	CALVIN KLEINInstallation Design

To celebrate the opening of Calvin Klein’s flagship store in Battersea, London, the brand needed an eye-catching installation that would draw attention and drive foot traffic.
I led the design and execution of a sculptural newsstand that seamlessly integrated Calvin Klein’s minimalist aesthetic. The sleek, modern kiosk became a striking focal point, accompanied by a bespoke zine created for the launch. The installation’s success was reflected in its high engagement, with 6,200 conversions, 3,800 items distributed, and over 350k social media impressions.Agency: New Moon
Role: Creative DirectorLondon, 2022
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	<item>
		<title>TAG HEUER</title>
				
		<link>https://rickieashman.com/TAG-HEUER</link>

		<pubDate>Mon, 30 Sep 2024 04:01:31 +0000</pubDate>

		<dc:creator>rickieashman.com</dc:creator>

		<guid isPermaLink="true">https://rickieashman.com/TAG-HEUER</guid>

		<description>
	
	
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&#60;img width="2000" height="1251" width_o="2000" height_o="1251" data-src="https://freight.cargo.site/t/original/i/515df736dd36b43b7d7dc7af446a1aa01af6e322be6a9a7c2b9e8aae10445b99/ashman_tagheur_1.png" data-mid="218935678" border="0"  src="https://freight.cargo.site/w/1000/i/515df736dd36b43b7d7dc7af446a1aa01af6e322be6a9a7c2b9e8aae10445b99/ashman_tagheur_1.png" /&#62;

	 TAG HEUER
60th Anniversary of the Carrera Watch

To celebrate the 60th anniversary of its iconic Carrera watch, TAG Heuer sought to launch a 360-degree global campaign that honored its rich, sporty heritage while showcasing its innovative design and craftsmanship.
Drawing inspiration from the glamour of a Hollywood premiere, I reimagined the concept with a modern twist at London’s cutting-edge Outernet venue. I directed a VIP launch event, amplifying the debut of a campaign film starring Ryan Gosling and Vanessa Bayer. The event unfolded as a multisensory experience, blending cinematic elements with the thrill and sophistication that define TAG Heuer.
A-list attendees, including Jacob Elordi, Alexandra Daddario, and Patrick Dempsey, along with LVMH executives, were captivated by the seamless fusion of storytelling and refinement, reinforcing TAG Heuer’s position as a leader in luxury and innovation.

Agency: New MoonRole: Creative DirectorLondon, 2024
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