https://rickieashman.com rickieashman.com Sun, 26 Apr 2026 18:59:13 +0000 https://rickieashman.com en https://rickieashman.com/COCA-COLA Sun, 29 Sep 2024 23:17:29 +0000 rickieashman.com https://rickieashman.com/COCA-COLA <img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/d9ac0827eedb5775829f6afe4d031aab5782f27c8a87af0a761534220a9f8d3b/coke11.png" data-mid="218928165" border="0" src="https://freight.cargo.site/w/1000/i/d9ac0827eedb5775829f6afe4d031aab5782f27c8a87af0a761534220a9f8d3b/coke11.png" /> <img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/e564712944c1e7f8d37b0414aa7f77778da19f8cf5d46aeb579072e871ff12e8/coke2.png" data-mid="218928156" border="0" src="https://freight.cargo.site/w/1000/i/e564712944c1e7f8d37b0414aa7f77778da19f8cf5d46aeb579072e871ff12e8/coke2.png" /> <img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/745f85e610004f27139cdcd5baa6f1bda84d5bd96c10151a3a41ff6666362904/coke10.png" data-mid="218928164" border="0" src="https://freight.cargo.site/w/1000/i/745f85e610004f27139cdcd5baa6f1bda84d5bd96c10151a3a41ff6666362904/coke10.png" /> <img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/351dc4dc409fb222275c2010519e2c349a970872b7f20f6b6a6bb858f3784afe/coke1.png" data-mid="218928155" border="0" src="https://freight.cargo.site/w/1000/i/351dc4dc409fb222275c2010519e2c349a970872b7f20f6b6a6bb858f3784afe/coke1.png" /> <img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/d44491de6d0db3eb7d0a4d1a8d1b66fd8bb501e9ba1f7ecb44524b3666ae2333/coke6.png" data-mid="218928160" border="0" src="https://freight.cargo.site/w/1000/i/d44491de6d0db3eb7d0a4d1a8d1b66fd8bb501e9ba1f7ecb44524b3666ae2333/coke6.png" /> <img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/918457765be2a43bed63c101449f5f4f60b4cb23605daa67669781daa89f8253/coke8.png" data-mid="218928162" border="0" src="https://freight.cargo.site/w/1000/i/918457765be2a43bed63c101449f5f4f60b4cb23605daa67669781daa89f8253/coke8.png" /> <img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/c4c5f3340c8fa54a60cf182de0a8b86b262ad058d8bcba2b4eac91aed9aaf28a/coke12.png" data-mid="218928203" border="0" src="https://freight.cargo.site/w/1000/i/c4c5f3340c8fa54a60cf182de0a8b86b262ad058d8bcba2b4eac91aed9aaf28a/coke12.png" /> COCA-COLA Immersive Exhibition For Coachella 2024, Coca-Cola sought to bring its 'Real Magic' platform to life through a multi-sensory installation that would captivate festival-goers and create lasting brand connections. Drawing from the sculptural language of contemporary light art, I led the design of a space where music and light became immersive forces, allowing attendees to experience their own "main stage" moment. The installation transcended the typical festival activation, transforming into a radiant focal point that embodied Coca-Cola’s effervescent energy. By harmonizing sound, light, and motion, my team and I crafted an experience that felt both personal and universal, deepening emotional engagement with the brand.Coca-Cola was so enthralled by the exhibition, they adopted it as a cornerstone case study to shape their global experiential strategy. Additionally, the success of the activation helped Crown+Conquer secure further collaborations with the brand. Agency: Crown + ConquerRole: Lead CreativeLos Angeles, 2024 https://rickieashman.com/TAG-HEUER Mon, 30 Sep 2024 04:01:31 +0000 rickieashman.com https://rickieashman.com/TAG-HEUER <img width="1500" height="938" width_o="1500" height_o="938" data-src="https://freight.cargo.site/t/original/i/60aad1a7ee9f45fafe6e3fb7124624b24410805644f385ca2efb2351f5ca8a83/ashman_tagheuer_2.png" data-mid="218932552" border="0" src="https://freight.cargo.site/w/1000/i/60aad1a7ee9f45fafe6e3fb7124624b24410805644f385ca2efb2351f5ca8a83/ashman_tagheuer_2.png" /> <img width="2000" height="1251" width_o="2000" height_o="1251" data-src="https://freight.cargo.site/t/original/i/0d08fe29f95e6e69a067e4e654423298826e16fd070d6645d34bbc808d9a2771/ashman_tagheur_9.png" data-mid="218935686" border="0" src="https://freight.cargo.site/w/1000/i/0d08fe29f95e6e69a067e4e654423298826e16fd070d6645d34bbc808d9a2771/ashman_tagheur_9.png" /> <img width="2000" height="1251" width_o="2000" height_o="1251" data-src="https://freight.cargo.site/t/original/i/aece51db8df0324f0bcad3aa5076730bd478034ee79e8356b833c0191b1b85d5/ashman_tagheur_10.png" data-mid="218935687" border="0" src="https://freight.cargo.site/w/1000/i/aece51db8df0324f0bcad3aa5076730bd478034ee79e8356b833c0191b1b85d5/ashman_tagheur_10.png" /> <img width="2000" height="1251" width_o="2000" height_o="1251" data-src="https://freight.cargo.site/t/original/i/52e3e0fc5abbfcde070bb85798fdd6e51f662b61aabc4ff71db594141f4e1684/ashman_tagheur_5.png" data-mid="218935682" border="0" src="https://freight.cargo.site/w/1000/i/52e3e0fc5abbfcde070bb85798fdd6e51f662b61aabc4ff71db594141f4e1684/ashman_tagheur_5.png" /> <img width="2000" height="1251" width_o="2000" height_o="1251" data-src="https://freight.cargo.site/t/original/i/d237cd67aab5f499fffe383c8e4901c3a6cf5217bad7aa26d6f0412170358bdd/ashman_tagheur_6.png" data-mid="218935683" border="0" 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data-src="https://freight.cargo.site/t/original/i/2c4ad52a6ff2271449f3aa9311b23fc794e1c71057d67f23b0d7c2454957e1e3/ashman_tagheur_15.png" data-mid="218935692" border="0" src="https://freight.cargo.site/w/1000/i/2c4ad52a6ff2271449f3aa9311b23fc794e1c71057d67f23b0d7c2454957e1e3/ashman_tagheur_15.png" /> <img width="2000" height="1251" width_o="2000" height_o="1251" data-src="https://freight.cargo.site/t/original/i/52edf58094ad8b3f51d3a142dff5fcad7aa3abf2e359d730a102de724345960c/ashman_tagheur_16.png" data-mid="218935693" border="0" src="https://freight.cargo.site/w/1000/i/52edf58094ad8b3f51d3a142dff5fcad7aa3abf2e359d730a102de724345960c/ashman_tagheur_16.png" /> <img width="2000" height="1251" width_o="2000" height_o="1251" data-src="https://freight.cargo.site/t/original/i/32cfd1a6ee9085efeb47d9d994286d465b397846aabdeca13265dd2cf13b9de0/ashman_tagheur_8.png" data-mid="218935685" border="0" src="https://freight.cargo.site/w/1000/i/32cfd1a6ee9085efeb47d9d994286d465b397846aabdeca13265dd2cf13b9de0/ashman_tagheur_8.png" /> <img width="2000" height="1251" width_o="2000" height_o="1251" data-src="https://freight.cargo.site/t/original/i/684da53b9722ee709033358f746cd72f98b41503cf84596616fdda79e16e1c9e/ashman_tagheur_11.png" data-mid="218935688" border="0" src="https://freight.cargo.site/w/1000/i/684da53b9722ee709033358f746cd72f98b41503cf84596616fdda79e16e1c9e/ashman_tagheur_11.png" /> <img width="2000" height="1251" width_o="2000" height_o="1251" data-src="https://freight.cargo.site/t/original/i/2ffec1cf47bcebd22e9443cc80672b8968a2e5617503660cfed1bf97089349fe/ashman_tagheur_14.png" data-mid="218935691" border="0" src="https://freight.cargo.site/w/1000/i/2ffec1cf47bcebd22e9443cc80672b8968a2e5617503660cfed1bf97089349fe/ashman_tagheur_14.png" /> <img width="2000" height="1251" width_o="2000" height_o="1251" data-src="https://freight.cargo.site/t/original/i/792747517e6306fa909b1ed999380a329c8e195a30ab0503623fd271c6353e8c/ashman_tagheur_12.png" data-mid="218935689" border="0" src="https://freight.cargo.site/w/1000/i/792747517e6306fa909b1ed999380a329c8e195a30ab0503623fd271c6353e8c/ashman_tagheur_12.png" /> <img width="2000" height="1251" width_o="2000" height_o="1251" data-src="https://freight.cargo.site/t/original/i/99d6acf3a434d765d91b282b6876bc16e5374025a28078a9eb720da6716cd017/ashman_tagheur_17.png" data-mid="218935694" border="0" src="https://freight.cargo.site/w/1000/i/99d6acf3a434d765d91b282b6876bc16e5374025a28078a9eb720da6716cd017/ashman_tagheur_17.png" /> <img width="2000" height="1251" width_o="2000" height_o="1251" data-src="https://freight.cargo.site/t/original/i/64483da120ab60f49cd1b08d787e120746b59776b2e134e5ab5d562013ac48ce/ashman_tagheur_3.png" data-mid="218935680" border="0" src="https://freight.cargo.site/w/1000/i/64483da120ab60f49cd1b08d787e120746b59776b2e134e5ab5d562013ac48ce/ashman_tagheur_3.png" /> <img width="2000" height="1251" width_o="2000" height_o="1251" data-src="https://freight.cargo.site/t/original/i/2ef66a4a31ec5d34ea4cd33164526ddc97556187648b5740ec4811acd5979740/ashman_tagheur_2.png" data-mid="218935679" border="0" src="https://freight.cargo.site/w/1000/i/2ef66a4a31ec5d34ea4cd33164526ddc97556187648b5740ec4811acd5979740/ashman_tagheur_2.png" /> <img width="2000" height="1251" width_o="2000" height_o="1251" data-src="https://freight.cargo.site/t/original/i/515df736dd36b43b7d7dc7af446a1aa01af6e322be6a9a7c2b9e8aae10445b99/ashman_tagheur_1.png" data-mid="218935678" border="0" src="https://freight.cargo.site/w/1000/i/515df736dd36b43b7d7dc7af446a1aa01af6e322be6a9a7c2b9e8aae10445b99/ashman_tagheur_1.png" /> TAG HEUER 60th Anniversary of the Carrera Watch To celebrate the 60th anniversary of its iconic Carrera watch, TAG Heuer sought to launch a 360-degree global campaign that honored its rich, sporty heritage while showcasing its innovative design and craftsmanship. Drawing inspiration from the glamour of a Hollywood premiere, I reimagined the concept with a modern twist at London’s cutting-edge Outernet venue. I directed a VIP launch event, amplifying the debut of a campaign film starring Ryan Gosling and Vanessa Bayer. The event unfolded as a multisensory experience, blending cinematic elements with the thrill and sophistication that define TAG Heuer. A-list attendees, including Jacob Elordi, Alexandra Daddario, and Patrick Dempsey, along with LVMH executives, were captivated by the seamless fusion of storytelling and refinement, reinforcing TAG Heuer’s position as a leader in luxury and innovation. Agency: New MoonRole: Creative DirectorLondon, 2024 https://rickieashman.com/NETFLIX-BHC Sun, 26 Apr 2026 18:59:13 +0000 rickieashman.com https://rickieashman.com/NETFLIX-BHC <img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/5b21a421c0ea358c813a9890233e3c9f7204720626508f8b617f960103691aff/Netflix_BHC_16.png" data-mid="247606027" border="0" src="https://freight.cargo.site/w/1000/i/5b21a421c0ea358c813a9890233e3c9f7204720626508f8b617f960103691aff/Netflix_BHC_16.png" /> <img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/1ea43e8f706614b1712746bf28a53299a11848459582512dcefa9fe9390115c9/Netflix_BHC_2.png" data-mid="247604766" border="0" src="https://freight.cargo.site/w/1000/i/1ea43e8f706614b1712746bf28a53299a11848459582512dcefa9fe9390115c9/Netflix_BHC_2.png" /> <img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/d9e3193112d264cfa6f517f8f157762b5a0ce13adf1587b5c085988fd5d2e8ef/Netflix_BHC_3.png" data-mid="247604765" border="0" src="https://freight.cargo.site/w/1000/i/d9e3193112d264cfa6f517f8f157762b5a0ce13adf1587b5c085988fd5d2e8ef/Netflix_BHC_3.png" /> <img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/028fd130099145ea0ebc39f5157f7a218575cee65918ce3cf84184aadad8033a/Netflix_BHC_14.png" data-mid="247605826" border="0" src="https://freight.cargo.site/w/1000/i/028fd130099145ea0ebc39f5157f7a218575cee65918ce3cf84184aadad8033a/Netflix_BHC_14.png" /> <img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/2bbed738a8b08805a24fbca9b3f7ee19ed37c40b7f5ff218654b14feb23340bc/Netflix_BHC_15.png" data-mid="247606006" border="0" src="https://freight.cargo.site/w/1000/i/2bbed738a8b08805a24fbca9b3f7ee19ed37c40b7f5ff218654b14feb23340bc/Netflix_BHC_15.png" /> <img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/eaaf9bb540ff3eb074c70d0c43251a64db3aeb9e8b13b37bfbe49dc001a59d42/Netflix_BHC_10.png" data-mid="247604767" border="0" src="https://freight.cargo.site/w/1000/i/eaaf9bb540ff3eb074c70d0c43251a64db3aeb9e8b13b37bfbe49dc001a59d42/Netflix_BHC_10.png" /> <img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/061d2329559d27b4246b7d7c1fe58e6c3d1ef1d4a1f1ce48111f379f32080fa6/Netflix_BHC_8.png" data-mid="247604760" border="0" src="https://freight.cargo.site/w/1000/i/061d2329559d27b4246b7d7c1fe58e6c3d1ef1d4a1f1ce48111f379f32080fa6/Netflix_BHC_8.png" /> <img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/b0e67796a299bf3bd6cde9677222a50dfe2f4b745a1027ff2aaddab432d80c44/Netflix_BHC_7.png" data-mid="247604761" border="0" src="https://freight.cargo.site/w/1000/i/b0e67796a299bf3bd6cde9677222a50dfe2f4b745a1027ff2aaddab432d80c44/Netflix_BHC_7.png" /> <img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/8ecc2509a78da9c2c3a7c7378b0df3d9b62dfb89905836ca0d2a92c286d335be/Netflix_BHC_12.png" data-mid="247605821" border="0" src="https://freight.cargo.site/w/1000/i/8ecc2509a78da9c2c3a7c7378b0df3d9b62dfb89905836ca0d2a92c286d335be/Netflix_BHC_12.png" /> <img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/9a7ef994ddde37b41f4a1482e7a05ea20a8405734d4820eb7ba15c9722d94fa1/Netflix_BHC_5.png" data-mid="247604763" border="0" src="https://freight.cargo.site/w/1000/i/9a7ef994ddde37b41f4a1482e7a05ea20a8405734d4820eb7ba15c9722d94fa1/Netflix_BHC_5.png" /> <img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/30ddee4d9ba007ec70426f19985ace69e1f3008f05d5d47dd15ad30f52eef0d4/Netflix_BHC_6.png" data-mid="247604762" border="0" src="https://freight.cargo.site/w/1000/i/30ddee4d9ba007ec70426f19985ace69e1f3008f05d5d47dd15ad30f52eef0d4/Netflix_BHC_6.png" /> <img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/1e5fee2f14b32d18125db2a0963d1e2a0f65eb4dba37cd789d23b30b39af38bb/Netflix_BHC_11.png" data-mid="247604775" border="0" src="https://freight.cargo.site/w/1000/i/1e5fee2f14b32d18125db2a0963d1e2a0f65eb4dba37cd789d23b30b39af38bb/Netflix_BHC_11.png" /> <img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/21bbb28059df94f6da181e72c72fa8ba45e5041e68a1ba9fbcce876daec45887/Netflix_BHC_9.png" data-mid="247604776" border="0" src="https://freight.cargo.site/w/1000/i/21bbb28059df94f6da181e72c72fa8ba45e5041e68a1ba9fbcce876daec45887/Netflix_BHC_9.png" /> <img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/45b6782512b23cb91393068197e82c83e258b34c2e333559b932d3ef14576f86/Netflix_BHC_1.png" data-mid="247604773" border="0" src="https://freight.cargo.site/w/1000/i/45b6782512b23cb91393068197e82c83e258b34c2e333559b932d3ef14576f86/Netflix_BHC_1.png" /> NETFLIXBeverly Hills Cop Red Carpet Premiere The ask was to design an immersive red carpet premiere for Beverly Hills Cop: Axel F, including negotiating and integrating a landmark “Key to the City” moment honoring Eddie Murphy. The creative direction centered on a dynamic collision of worlds, blending Detroit’s grit with Beverly Hills’ polish to create a high-energy, narrative-driven arrival experience and after party featuring Detroit-native Big Sean. I added value through creative oversight, shaping the concept and aesthetic while guiding render and build progression, and aligning the renderer and creative producer to ensure the vision carried through seamlessly to execution. Agency: Crown + ConquerRole: Creative DirectorLos Angeles, 2024 https://rickieashman.com/MACALLAN Mon, 20 Feb 2023 20:11:55 +0000 rickieashman.com https://rickieashman.com/MACALLAN <img width="1500" height="938" width_o="1500" height_o="938" data-src="https://freight.cargo.site/t/original/i/e8fac1bfc856b8e53f8c85cf0a27f923a8a48e063677c4e0774077527ee555bb/ashman_macallan_1.jpg" data-mid="169092811" border="0" src="https://freight.cargo.site/w/1000/i/e8fac1bfc856b8e53f8c85cf0a27f923a8a48e063677c4e0774077527ee555bb/ashman_macallan_1.jpg" /> <img width="1500" height="938" width_o="1500" height_o="938" data-src="https://freight.cargo.site/t/original/i/825a88b202f4fa5666e8897c3abbca70145c9385d0d3cd59aef594ec21c3a103/ashman_macallan_2.jpg" data-mid="169092800" border="0" src="https://freight.cargo.site/w/1000/i/825a88b202f4fa5666e8897c3abbca70145c9385d0d3cd59aef594ec21c3a103/ashman_macallan_2.jpg" /> <img width="1500" height="938" width_o="1500" height_o="938" data-src="https://freight.cargo.site/t/original/i/b4a09a4d5daaa2e6930f2fce6f3a3bdfb03f71f240c782d937cdf0f47710d9cc/ashman_macallan_14.jpg" data-mid="169095786" border="0" src="https://freight.cargo.site/w/1000/i/b4a09a4d5daaa2e6930f2fce6f3a3bdfb03f71f240c782d937cdf0f47710d9cc/ashman_macallan_14.jpg" /> <img width="1500" height="938" width_o="1500" height_o="938" data-src="https://freight.cargo.site/t/original/i/7513975706cc132f6c61bfc4b02fd9ec7fbdd5c0920f60a8c38008fc22b1b427/ashman_macallan_9.jpg" data-mid="169092892" border="0" src="https://freight.cargo.site/w/1000/i/7513975706cc132f6c61bfc4b02fd9ec7fbdd5c0920f60a8c38008fc22b1b427/ashman_macallan_9.jpg" /> <img width="1500" height="938" width_o="1500" height_o="938" data-src="https://freight.cargo.site/t/original/i/bcda82e5ee8be63889d58ec3fb1a470d4626cff8141ad76d5008ab3e481a9116/ashman_macallan_8.jpg" data-mid="169092808" border="0" src="https://freight.cargo.site/w/1000/i/bcda82e5ee8be63889d58ec3fb1a470d4626cff8141ad76d5008ab3e481a9116/ashman_macallan_8.jpg" /> <img width="1500" height="938" width_o="1500" height_o="938" data-src="https://freight.cargo.site/t/original/i/255e23add753bc9dc2eb10feb44169c537a36dd989d4ce7430dcd2d8b0e4f405/ashman_macallan_3.jpg" data-mid="169092799" border="0" src="https://freight.cargo.site/w/1000/i/255e23add753bc9dc2eb10feb44169c537a36dd989d4ce7430dcd2d8b0e4f405/ashman_macallan_3.jpg" /> <img width="1500" height="938" width_o="1500" height_o="938" data-src="https://freight.cargo.site/t/original/i/521d676f2e114b40a4e9a6031469dc97e36e856e9dc8fb7df2b3ddfa7494613d/ashman_macallan_4.jpg" data-mid="169092796" border="0" src="https://freight.cargo.site/w/1000/i/521d676f2e114b40a4e9a6031469dc97e36e856e9dc8fb7df2b3ddfa7494613d/ashman_macallan_4.jpg" /> <img width="1500" height="938" width_o="1500" height_o="938" data-src="https://freight.cargo.site/t/original/i/47b5fa458c95e53dda7c41f25f123e0bf8d0c14ca374042f6c082212d9b824aa/ashman_macallan_12.jpg" data-mid="169092802" border="0" src="https://freight.cargo.site/w/1000/i/47b5fa458c95e53dda7c41f25f123e0bf8d0c14ca374042f6c082212d9b824aa/ashman_macallan_12.jpg" /> <img width="1500" height="938" width_o="1500" height_o="938" data-src="https://freight.cargo.site/t/original/i/97848f439d4b83651c8c8080f7ba27d86374af7773fa45fe1c5572710399d747/ashman_macallan_10.jpg" data-mid="169092805" border="0" src="https://freight.cargo.site/w/1000/i/97848f439d4b83651c8c8080f7ba27d86374af7773fa45fe1c5572710399d747/ashman_macallan_10.jpg" /> <img width="1500" height="938" width_o="1500" height_o="938" data-src="https://freight.cargo.site/t/original/i/e9d3d6b3b94308bc5a11c7cc9125fe2eb2cda72d9dc40f2852c3a827cc3bf9ef/ashman_macallan_11.jpg" data-mid="169092803" border="0" src="https://freight.cargo.site/w/1000/i/e9d3d6b3b94308bc5a11c7cc9125fe2eb2cda72d9dc40f2852c3a827cc3bf9ef/ashman_macallan_11.jpg" /> <img width="1500" height="938" width_o="1500" height_o="938" data-src="https://freight.cargo.site/t/original/i/e52e1b03df8074ab6720581b891c16b20121adeeab8d3f03536291993c481b0d/ashman_macallan_15.jpg" data-mid="169095785" border="0" src="https://freight.cargo.site/w/1000/i/e52e1b03df8074ab6720581b891c16b20121adeeab8d3f03536291993c481b0d/ashman_macallan_15.jpg" /> <img width="1500" height="938" width_o="1500" height_o="938" data-src="https://freight.cargo.site/t/original/i/88aa8702360538efcd577671b6edd3141301f5860e915e0601d2dc8063a4c455/ashman_macallan_5.jpg" data-mid="169092798" border="0" src="https://freight.cargo.site/w/1000/i/88aa8702360538efcd577671b6edd3141301f5860e915e0601d2dc8063a4c455/ashman_macallan_5.jpg" /> <img width="1500" height="938" width_o="1500" height_o="938" data-src="https://freight.cargo.site/t/original/i/4cb86a7bba77a582a3d41236fe01c460c07727ec809b30fc9105ecc4901d41b6/ashman_macallan_6.jpg" data-mid="169092810" border="0" src="https://freight.cargo.site/w/1000/i/4cb86a7bba77a582a3d41236fe01c460c07727ec809b30fc9105ecc4901d41b6/ashman_macallan_6.jpg" /> <img width="1500" height="938" width_o="1500" height_o="938" data-src="https://freight.cargo.site/t/original/i/c674d83c007e05ecafa294dbe42c7c00c63da59ccd026d893ba0c6ac09aa6e61/ashman_macallan_16.jpg" data-mid="169095784" border="0" src="https://freight.cargo.site/w/1000/i/c674d83c007e05ecafa294dbe42c7c00c63da59ccd026d893ba0c6ac09aa6e61/ashman_macallan_16.jpg" /> THE MACALLANImmersive Exhibition The Macallan tasked us with creating a multi-city roadshow to educate and engage beverage and hospitality partners across the U.S., aiming to reinforce the brand’s connection to contemporary art and forge deeper product relationships. I crafted a bespoke experience that juxtaposed The Macallan’s heritage with contemporary art gallery aesthetics. By transforming opulent, classical settings with modern visual interpretations of The Macallan brand, my team and I created a unique sensory journey for guests. This innovative blend of old-world charm and cutting-edge artistry captivated over 1,200 attendees and solidified a lucrative agency-of-record partnership, driving over $8M in new business. Agency: MATTE ProjectsRole: Creative DirectorMulti-City, 2021–22 https://rickieashman.com/PERRIER-JOUET Sun, 26 Dec 2021 23:34:12 +0000 rickieashman.com https://rickieashman.com/PERRIER-JOUET <img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/95f387b67e0a6b18a18a8f4621875036ae4a3a62e986516cfffb82e1a2aa8d27/rickie-ashman-perrier-jouet-art-basel-01.jpg" data-mid="128452463" border="0" src="https://freight.cargo.site/w/1000/i/95f387b67e0a6b18a18a8f4621875036ae4a3a62e986516cfffb82e1a2aa8d27/rickie-ashman-perrier-jouet-art-basel-01.jpg" /> <img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/f53338c4acc3a79413acb67b5072d976cd922469bd9bd576b4ffd36af68d2078/rickie-ashman-perrier-jouet-art-basel-02.jpg" data-mid="128452462" border="0" 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height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/ffcc1723d406f9084579ae44f5f14aeb2afdbf048e2e71037649a73f3f3c0076/rickie-ashman-perrier-jouet-art-basel-04.jpg" data-mid="128452460" border="0" src="https://freight.cargo.site/w/1000/i/ffcc1723d406f9084579ae44f5f14aeb2afdbf048e2e71037649a73f3f3c0076/rickie-ashman-perrier-jouet-art-basel-04.jpg" /> <img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/649dd4ef352430762a2829c6fbd620d5e9bc0621caa962a33cd8cca117ff08cf/rickie-ashman-perrier-jouet-art-basel-07.jpg" data-mid="128452458" border="0" src="https://freight.cargo.site/w/1000/i/649dd4ef352430762a2829c6fbd620d5e9bc0621caa962a33cd8cca117ff08cf/rickie-ashman-perrier-jouet-art-basel-07.jpg" /> <img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/8c50ec03782fe73a13139d25c2f6481e24afdbf5854ba0bfc649969a1ba6b9f4/rickie-ashman-perrier-jouet-art-basel-08.jpg" data-mid="128452457" border="0" src="https://freight.cargo.site/w/1000/i/8c50ec03782fe73a13139d25c2f6481e24afdbf5854ba0bfc649969a1ba6b9f4/rickie-ashman-perrier-jouet-art-basel-08.jpg" /> <img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/b902e9a4348e56e0b39b590b1610f464fa2ae3fc3d22ded905d70a16b8a35bee/rickie-ashman-perrier-jouet-art-basel-06.jpg" data-mid="128452456" border="0" src="https://freight.cargo.site/w/1000/i/b902e9a4348e56e0b39b590b1610f464fa2ae3fc3d22ded905d70a16b8a35bee/rickie-ashman-perrier-jouet-art-basel-06.jpg" /> <img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/f9dc13d4f54f365150c4625d72e9f3ea765626a25d8eab26ea92708f8472cf0c/rickie-ashman-perrier-jouet-art-basel-09.jpg" data-mid="128452455" border="0" src="https://freight.cargo.site/w/1000/i/f9dc13d4f54f365150c4625d72e9f3ea765626a25d8eab26ea92708f8472cf0c/rickie-ashman-perrier-jouet-art-basel-09.jpg" /> <img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/1a66cfe93cf3fe320d1eec3beafc7869fcf31fdf90a68eb92a195721a8269b85/rickie-ashman-perrier-jouet-art-basel-10.jpg" data-mid="128452454" border="0" src="https://freight.cargo.site/w/1000/i/1a66cfe93cf3fe320d1eec3beafc7869fcf31fdf90a68eb92a195721a8269b85/rickie-ashman-perrier-jouet-art-basel-10.jpg" /> <img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/6cab75338d74d90ad5d48e19bd6d640e6d1db6be64d7bc5426f35b065e65ae29/rickie-ashman-perrier-jouet-art-basel-11.jpg" data-mid="128452449" border="0" 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height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/ca06b5451a41a58c2ec2febc801abac4a192ae80b7181c8d77e38220f8f6a459/rickie-ashman-perrier-jouet-art-basel-15.jpg" data-mid="128452452" border="0" src="https://freight.cargo.site/w/1000/i/ca06b5451a41a58c2ec2febc801abac4a192ae80b7181c8d77e38220f8f6a459/rickie-ashman-perrier-jouet-art-basel-15.jpg" /> <img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/aff48eb92422aad9f3b213e61583b56c75ade3014161407c840304ebf39a44d5/rickie-ashman-perrier-jouet-art-basel-14.jpg" data-mid="128452451" border="0" src="https://freight.cargo.site/w/1000/i/aff48eb92422aad9f3b213e61583b56c75ade3014161407c840304ebf39a44d5/rickie-ashman-perrier-jouet-art-basel-14.jpg" /> PERRIER-JOUËTImmersive Exhibition To launch Perrier-Jouët’s ‘L’Eden’ campaign during Miami Art Week, I sought to create a sensorial experience that paid homage to the brand’s art nouveau heritage while resonating with a modern, fashion-forward audience. I led the transformation of the Faena Hotel penthouse into a lush, belle-époque-inspired garden and art space. The immersive environment evolved from day to night, featuring five days of 12-hour activations. By blending timeless French aesthetics with contemporary art elements, we invited guests into a world of wild beauty and enchantment. This approach not only elevated the brand’s presence but also garnered over $5MM in earned media and set the standard for future global activations. Agency: New MoonRole: Art DirectorMiami &amp; Tokyo, 2015 https://rickieashman.com/PANDORA Mon, 20 Feb 2023 19:05:40 +0000 rickieashman.com https://rickieashman.com/PANDORA <img width="1500" height="938" width_o="1500" height_o="938" data-src="https://freight.cargo.site/t/original/i/dd968c970d6f16fbf9de53a774497bf7e41f7c9d43d1c3052414e47e3293ceae/project-street-16.jpg" data-mid="169079894" border="0" src="https://freight.cargo.site/w/1000/i/dd968c970d6f16fbf9de53a774497bf7e41f7c9d43d1c3052414e47e3293ceae/project-street-16.jpg" /> <img width="1500" height="938" width_o="1500" height_o="938" data-src="https://freight.cargo.site/t/original/i/6e676b8bb82cdf2ce9da8f6b51b452de4e33b49ca54190d2faab688c0f1a1e3e/project-street-15.jpg" data-mid="169079893" border="0" src="https://freight.cargo.site/w/1000/i/6e676b8bb82cdf2ce9da8f6b51b452de4e33b49ca54190d2faab688c0f1a1e3e/project-street-15.jpg" /> <img width="1500" height="938" width_o="1500" height_o="938" data-src="https://freight.cargo.site/t/original/i/8983dec0ba12872ff107d930cdf4be2b1fb4d7c277a659e619628ef20976f7d5/project-street-14.jpg" data-mid="169079892" border="0" src="https://freight.cargo.site/w/1000/i/8983dec0ba12872ff107d930cdf4be2b1fb4d7c277a659e619628ef20976f7d5/project-street-14.jpg" /> <img width="1500" height="938" width_o="1500" height_o="938" data-src="https://freight.cargo.site/t/original/i/7356c232198ee85dba35a74d9a748697a6b091fe9ca931357eff00cda852b1d1/project-street-8.jpg" data-mid="169079886" border="0" src="https://freight.cargo.site/w/1000/i/7356c232198ee85dba35a74d9a748697a6b091fe9ca931357eff00cda852b1d1/project-street-8.jpg" /> <img width="1500" height="938" width_o="1500" height_o="938" data-src="https://freight.cargo.site/t/original/i/a88a0566b818432680e29ad13fa800da0f57ec6eeb0ef8bc23f09e441d0e841c/project-street-1.jpg" data-mid="169079878" border="0" src="https://freight.cargo.site/w/1000/i/a88a0566b818432680e29ad13fa800da0f57ec6eeb0ef8bc23f09e441d0e841c/project-street-1.jpg" /> <img width="1500" height="938" width_o="1500" height_o="938" data-src="https://freight.cargo.site/t/original/i/f71ae11545f601e1b45299c03a5903cd75895b509e2ed66d8f48fb879783b199/project-street-3.jpg" data-mid="169079880" border="0" src="https://freight.cargo.site/w/1000/i/f71ae11545f601e1b45299c03a5903cd75895b509e2ed66d8f48fb879783b199/project-street-3.jpg" /> <img width="1500" height="938" width_o="1500" height_o="938" data-src="https://freight.cargo.site/t/original/i/6112850d095ddc501af733ffec9edfdbeab133f88e235b3e5544f17bbd24a34d/project-street-13.jpg" data-mid="169080214" border="0" src="https://freight.cargo.site/w/1000/i/6112850d095ddc501af733ffec9edfdbeab133f88e235b3e5544f17bbd24a34d/project-street-13.jpg" /> <img width="1500" height="938" width_o="1500" height_o="938" data-src="https://freight.cargo.site/t/original/i/1507551488941fb27ba20f5b8f289f409fe032bb1039dca62ab343852de44865/project-street-4.jpg" data-mid="169080231" border="0" src="https://freight.cargo.site/w/1000/i/1507551488941fb27ba20f5b8f289f409fe032bb1039dca62ab343852de44865/project-street-4.jpg" /> <img width="1500" height="938" width_o="1500" height_o="938" data-src="https://freight.cargo.site/t/original/i/84ec1f8fdab1bca5f9b213712cb4461fb0297a3518ade5be2958a6e004ccb6d8/project-street-2.jpg" data-mid="169080237" border="0" src="https://freight.cargo.site/w/1000/i/84ec1f8fdab1bca5f9b213712cb4461fb0297a3518ade5be2958a6e004ccb6d8/project-street-2.jpg" /> <img width="1500" height="938" width_o="1500" height_o="938" data-src="https://freight.cargo.site/t/original/i/e69e5f211ca47fa8e83a5b713b6d8eecdadb3ee107fd4e5d6fd4a42afc1639e4/project-street-11.jpg" data-mid="169080244" border="0" 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data-src="https://freight.cargo.site/t/original/i/cef6da7410b434b6ec9e30fdd8a33a201d8abaf6461acaffe79aa5f376219f1b/project-street-9.jpg" data-mid="169080253" border="0" src="https://freight.cargo.site/w/1000/i/cef6da7410b434b6ec9e30fdd8a33a201d8abaf6461acaffe79aa5f376219f1b/project-street-9.jpg" /> <img width="1500" height="938" width_o="1500" height_o="938" data-src="https://freight.cargo.site/t/original/i/93a6a39d05b68d4eb9a93a4454ff57470033425d459678c2f3f6a90933a36c7c/project-street-10.jpg" data-mid="169080260" border="0" src="https://freight.cargo.site/w/1000/i/93a6a39d05b68d4eb9a93a4454ff57470033425d459678c2f3f6a90933a36c7c/project-street-10.jpg" /> <img width="1500" height="938" width_o="1500" height_o="938" data-src="https://freight.cargo.site/t/original/i/e0a1caad945370dd4d8a6d92361646b90186bfd262675f751f441ca8b8a05378/project-street-6.jpg" data-mid="169080261" border="0" src="https://freight.cargo.site/w/1000/i/e0a1caad945370dd4d8a6d92361646b90186bfd262675f751f441ca8b8a05378/project-street-6.jpg" /> <img width="1500" height="938" width_o="1500" height_o="938" data-src="https://freight.cargo.site/t/original/i/67b65336093f1ec42641b2aaf2a823987dd5dc8bb1303ec359f2ffaa218a61a6/project-street-17.png" data-mid="169080716" border="0" src="https://freight.cargo.site/w/1000/i/67b65336093f1ec42641b2aaf2a823987dd5dc8bb1303ec359f2ffaa218a61a6/project-street-17.png" /> PANDORA JEWELRY Campaign Launch Event Pandora Jewelry needed a bold and culturally resonant showcase to launch its collaboration with the Keith Haring Foundation, celebrating Haring’s legacy while highlighting the brand’s community-driven ethos. I helped curate an immersive influencer event that celebrated Haring’s iconic art within a modern context, emphasizing his connection to New York’s queer community. My team and I transformed a raw studio into a living, breathing gallery, with dynamic activations that bridged timeless art with contemporary style. The showcase was attended by 440 guests, generating 330 Instagram posts and over 1.4 million views, successfully positioning Pandora Jewelry as a champion of art, culture, and community.Agency: New MoonRole: Design DirectorNew York City, 2022 https://rickieashman.com/GLENMORANGIE Tue, 21 Feb 2023 20:32:06 +0000 rickieashman.com https://rickieashman.com/GLENMORANGIE <img width="1500" height="938" width_o="1500" height_o="938" data-src="https://freight.cargo.site/t/original/i/a53d24d1de3d7f9aac4b969ab5a48e208a27216658c4c18c47b756dc20710b4e/ashman_glenmorangie_4.jpg" data-mid="169218310" border="0" src="https://freight.cargo.site/w/1000/i/a53d24d1de3d7f9aac4b969ab5a48e208a27216658c4c18c47b756dc20710b4e/ashman_glenmorangie_4.jpg" /> <img width="1500" height="938" width_o="1500" height_o="938" data-src="https://freight.cargo.site/t/original/i/978fb6d78be61e250d90fedc57021f683c2485e1925554dc5c99cdd63356f377/ashman_glenmorangie_9.jpg" data-mid="169218290" border="0" src="https://freight.cargo.site/w/1000/i/978fb6d78be61e250d90fedc57021f683c2485e1925554dc5c99cdd63356f377/ashman_glenmorangie_9.jpg" /> <img width="1500" height="938" width_o="1500" height_o="938" data-src="https://freight.cargo.site/t/original/i/f2e27bab50a996d761db80a7eb4c75435f2c31751f1378ac04dffb30129f146e/ashman_glenmorangie_5.jpg" data-mid="169218306" border="0" src="https://freight.cargo.site/w/1000/i/f2e27bab50a996d761db80a7eb4c75435f2c31751f1378ac04dffb30129f146e/ashman_glenmorangie_5.jpg" /> <img width="1500" height="938" width_o="1500" height_o="938" data-src="https://freight.cargo.site/t/original/i/b9217fb7ad102fcd1e9dc0dbaca50735723691ec9162b617a55fd09b0287b43c/ashman_glenmorangie_10.jpg" data-mid="169218285" border="0" src="https://freight.cargo.site/w/1000/i/b9217fb7ad102fcd1e9dc0dbaca50735723691ec9162b617a55fd09b0287b43c/ashman_glenmorangie_10.jpg" /> <img width="1500" height="938" width_o="1500" height_o="938" data-src="https://freight.cargo.site/t/original/i/96e48afa701e32782d7d8b9dfe8e5e5a070252326da8189eca0a41896cba3ce8/ashman_glenmorangie_3.jpg" data-mid="169218314" border="0" src="https://freight.cargo.site/w/1000/i/96e48afa701e32782d7d8b9dfe8e5e5a070252326da8189eca0a41896cba3ce8/ashman_glenmorangie_3.jpg" /> <img width="1500" height="938" width_o="1500" height_o="938" data-src="https://freight.cargo.site/t/original/i/fa5b83c27f9d42af4600c6b620764404c40360bc9543f83bb2f5d54b878dee12/ashman_glenmorangie_8.jpg" data-mid="169218294" border="0" src="https://freight.cargo.site/w/1000/i/fa5b83c27f9d42af4600c6b620764404c40360bc9543f83bb2f5d54b878dee12/ashman_glenmorangie_8.jpg" /> <img width="1500" height="938" width_o="1500" height_o="938" data-src="https://freight.cargo.site/t/original/i/895362e5c4d448e793bcd18d9fa89d743b581246060b847ec2e67b264a43b4df/ashman_glenmorangie_6.jpg" data-mid="169218302" border="0" src="https://freight.cargo.site/w/1000/i/895362e5c4d448e793bcd18d9fa89d743b581246060b847ec2e67b264a43b4df/ashman_glenmorangie_6.jpg" /> <img width="1500" height="938" width_o="1500" height_o="938" data-src="https://freight.cargo.site/t/original/i/0b6fda7685326bbe7ab6708c4ce91baad7bb21a6100a4ad26663da18760d8a97/ashman_glenmorangie_7.jpg" data-mid="169218298" border="0" src="https://freight.cargo.site/w/1000/i/0b6fda7685326bbe7ab6708c4ce91baad7bb21a6100a4ad26663da18760d8a97/ashman_glenmorangie_7.jpg" /> <img width="1500" height="938" width_o="1500" height_o="938" data-src="https://freight.cargo.site/t/original/i/e131dbde7ea01d48449843ea15ca8b9521a50ba77e124fd669665dcd004040bd/ashman_glenmorangie_1.jpg" data-mid="169218322" border="0" src="https://freight.cargo.site/w/1000/i/e131dbde7ea01d48449843ea15ca8b9521a50ba77e124fd669665dcd004040bd/ashman_glenmorangie_1.jpg" /> <img width="1500" height="938" width_o="1500" height_o="938" data-src="https://freight.cargo.site/t/original/i/af21cc524cd054b2411e593f5e7fff4c469845707414b82c5ecd338cfad3da64/ashman_glenmorangie_2.jpg" data-mid="169218318" border="0" src="https://freight.cargo.site/w/1000/i/af21cc524cd054b2411e593f5e7fff4c469845707414b82c5ecd338cfad3da64/ashman_glenmorangie_2.jpg" /> GLENMORANGIEPop-Up Experience In late 2022, I directed an immersive roadshow experience for Glenmorangie, an LVMH-owned whisky brand. The installation brought the "delicious and wonderful" campaign to UK consumers, highlighting the brand's collaboration with fashion photographer Miles Aldridge. Taking inspiration from Willy Wonka, my team and I remixed the quintessentially British phone box with Glenmorangie's signature orange and verdant florals. The experience featured live drag queen hosts who guided 688 guests through a sequence of playful phone prompts, resulting in the distribution of a bespoke coin token. The pop-up installation resulted in 897k total impressions and 842 product serves at key trade locations around Shoreditch, an impressive 85% conversion rate to partner bars. Agency: New Moon Role: Creative DirectorLondon, 2022 https://rickieashman.com/RAG-BONE-1 Mon, 27 Dec 2021 00:05:42 +0000 rickieashman.com https://rickieashman.com/RAG-BONE-1 <img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/a0be1ec6bcd7b4eef6d1ee3ac0231042ae4cc6acf157eaaf09930ccb969a9c5c/rickie-ashman-rag-and-bone-fw15-04.jpg" data-mid="128513224" border="0" src="https://freight.cargo.site/w/1000/i/a0be1ec6bcd7b4eef6d1ee3ac0231042ae4cc6acf157eaaf09930ccb969a9c5c/rickie-ashman-rag-and-bone-fw15-04.jpg" /> <img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/7ad0e24ef84bcd7df3ee45ead65c3484a14efee600e36a1d7bf2d9e7e71b2070/rickie-ashman-rag-and-bone-fw15-02.jpg" data-mid="128513225" border="0" src="https://freight.cargo.site/w/1000/i/7ad0e24ef84bcd7df3ee45ead65c3484a14efee600e36a1d7bf2d9e7e71b2070/rickie-ashman-rag-and-bone-fw15-02.jpg" /> <img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/9da31d12296430c8b3984840356f8c1b7b694965601e16e03f90ed57400fa662/rickie-ashman-rag-and-bone-fw15-03.jpg" data-mid="128513227" border="0" src="https://freight.cargo.site/w/1000/i/9da31d12296430c8b3984840356f8c1b7b694965601e16e03f90ed57400fa662/rickie-ashman-rag-and-bone-fw15-03.jpg" /> <img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/1fb10148ab76d2808908e73c1edc540228817c3f0e3fc1473557d6a9ae12d006/rickie-ashman-rag-and-bone-fw15-00.jpg" data-mid="128513226" border="0" src="https://freight.cargo.site/w/1000/i/1fb10148ab76d2808908e73c1edc540228817c3f0e3fc1473557d6a9ae12d006/rickie-ashman-rag-and-bone-fw15-00.jpg" /> <img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/9dfed0c8b5820d1d25b0355e76c6e18df6a59d99e6708312f9ed8692acd3b776/rickie-ashman-rag-and-bone-web-design-01.gif" data-mid="128519683" border="0" src="https://freight.cargo.site/w/1000/i/9dfed0c8b5820d1d25b0355e76c6e18df6a59d99e6708312f9ed8692acd3b776/rickie-ashman-rag-and-bone-web-design-01.gif" /> <img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/4c950be31f39bf2042e84175479f72bc8ff8ca8c9abaf8d99feeacef36041499/rickie-ashman-rag-and-bone-web-design-02.jpg" data-mid="128514880" border="0" src="https://freight.cargo.site/w/1000/i/4c950be31f39bf2042e84175479f72bc8ff8ca8c9abaf8d99feeacef36041499/rickie-ashman-rag-and-bone-web-design-02.jpg" /> <img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/b9048e423d92d6015b0d2ac90e7da2a7793601ebd95220e40c2d5fa2c4433c51/rickie-ashman-rag-and-bone-web-design-03.jpg" data-mid="128514881" border="0" src="https://freight.cargo.site/w/1000/i/b9048e423d92d6015b0d2ac90e7da2a7793601ebd95220e40c2d5fa2c4433c51/rickie-ashman-rag-and-bone-web-design-03.jpg" /> <img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/3a90b18b6b9d0eadbaccd4f3597af53b051e4b082479dfd2b97ff43f89ee105d/rickie-ashman-rag-and-bone-email-marketing-01.jpg" data-mid="128514882" border="0" src="https://freight.cargo.site/w/1000/i/3a90b18b6b9d0eadbaccd4f3597af53b051e4b082479dfd2b97ff43f89ee105d/rickie-ashman-rag-and-bone-email-marketing-01.jpg" /> <img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/4cded3eb2b3ed315b7c628aaeb9bf3ff2266dbc40345ca7b7cc63fbf1df0dae2/rickie-ashman-rag-and-bone-google-banner-ads-01.jpg" data-mid="128514883" border="0" src="https://freight.cargo.site/w/1000/i/4cded3eb2b3ed315b7c628aaeb9bf3ff2266dbc40345ca7b7cc63fbf1df0dae2/rickie-ashman-rag-and-bone-google-banner-ads-01.jpg" /> RAG &amp; BONE In-House Creative Rag &amp; Bone required a refresh of their website and digital marketing strategy to reflect the evolving brand identity. In collaboration with the Global Head of e-Commerce, I played a key role in the redesign of the brand’s website and digital assets. Returning in 2015, I partnered with MATTE Projects to craft the visual direction for ttheir FW15 runway show, using motion graphics and recap materials inspired by the transgressive style of films like 'The Thomas Crown Affair.' The result was a bold fusion of fashion and cinematic storytelling that encapsulated Rag &amp; Bone’s edgy, urban identity.In-House / MATTE ProjectsRole: Graphic DesignerNew York City, 2011 https://rickieashman.com/FJALLRAVEN-1 Mon, 27 Dec 2021 00:01:21 +0000 rickieashman.com https://rickieashman.com/FJALLRAVEN-1 <img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/1d4185583cbae7492088c3b5dbc632a69f59a69d765cc5fa11ea3f7c2ad2a58d/rickie-ashman-fjallraven-01.jpg" data-mid="128602839" border="0" src="https://freight.cargo.site/w/1000/i/1d4185583cbae7492088c3b5dbc632a69f59a69d765cc5fa11ea3f7c2ad2a58d/rickie-ashman-fjallraven-01.jpg" /> <img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/aaf38b2dd672dc2fb3ffa95141a7d5b5f256e1a9ac9aac9b453c1a1a7dd810b8/rickie-ashman-fjallraven-02.jpg" data-mid="128616968" border="0" src="https://freight.cargo.site/w/1000/i/aaf38b2dd672dc2fb3ffa95141a7d5b5f256e1a9ac9aac9b453c1a1a7dd810b8/rickie-ashman-fjallraven-02.jpg" /> <img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/1ffa263585727f7697ee2ddbc5e7eba7c3d4473a80e003497045915f6f6982f6/rickie-ashman-fjallraven-03.jpg" data-mid="128616967" border="0" src="https://freight.cargo.site/w/1000/i/1ffa263585727f7697ee2ddbc5e7eba7c3d4473a80e003497045915f6f6982f6/rickie-ashman-fjallraven-03.jpg" /> <img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/1ee87971adbe13008f295c1accbcfe7fcc88de4f6d3a6e5f97515b46c8d7d405/rickie-ashman-fjallraven-04.jpg" data-mid="128643618" border="0" src="https://freight.cargo.site/w/1000/i/1ee87971adbe13008f295c1accbcfe7fcc88de4f6d3a6e5f97515b46c8d7d405/rickie-ashman-fjallraven-04.jpg" /> <img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/fa06f1f4c63bf25cab675be8fe89a27c47550a563cd1b64eaff571f29ed7f1a1/rickie-ashman-fjallraven-05.jpg" data-mid="128643610" border="0" src="https://freight.cargo.site/w/1000/i/fa06f1f4c63bf25cab675be8fe89a27c47550a563cd1b64eaff571f29ed7f1a1/rickie-ashman-fjallraven-05.jpg" /> <img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/3105785fb6650a7e6a90eaa1406276de59588c49d24d20e26dad7e1a761d80d0/rickie-ashman-fjallraven-06.jpg" data-mid="128643611" border="0" src="https://freight.cargo.site/w/1000/i/3105785fb6650a7e6a90eaa1406276de59588c49d24d20e26dad7e1a761d80d0/rickie-ashman-fjallraven-06.jpg" /> <img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/7e8c950dc1836d6a6496dd537bc6384751e811714bdf65b38a7417a307943784/rickie-ashman-fjallraven-07.jpg" data-mid="128616959" border="0" src="https://freight.cargo.site/w/1000/i/7e8c950dc1836d6a6496dd537bc6384751e811714bdf65b38a7417a307943784/rickie-ashman-fjallraven-07.jpg" /> <img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/23a98a5948c1982ded5e5d5e4d7875fcda9ca717deb7da5c66e63d14bd4b3f13/rickie-ashman-fjallraven-08.jpg" data-mid="128616960" border="0" src="https://freight.cargo.site/w/1000/i/23a98a5948c1982ded5e5d5e4d7875fcda9ca717deb7da5c66e63d14bd4b3f13/rickie-ashman-fjallraven-08.jpg" /> <img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/112dd7a861cc1dda5d96975f7d7c6a6ff07f45ab330f4ea163cdb8a5300a6f80/rickie-ashman-fjallraven-09.jpg" data-mid="128616961" border="0" src="https://freight.cargo.site/w/1000/i/112dd7a861cc1dda5d96975f7d7c6a6ff07f45ab330f4ea163cdb8a5300a6f80/rickie-ashman-fjallraven-09.jpg" /> <img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/d4a53623bc5967821e567a64df9725905e6afad8a77189b8ec6aae1ef211040d/rickie-ashman-fjallraven-10.jpg" data-mid="128616962" border="0" src="https://freight.cargo.site/w/1000/i/d4a53623bc5967821e567a64df9725905e6afad8a77189b8ec6aae1ef211040d/rickie-ashman-fjallraven-10.jpg" /> <img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/ce73289d2170ed8f0bbe87eb808ac05c278823fa9f7b27b9d7edd1c01bb1e726/rickie-ashman-fjallraven-11.jpg" data-mid="128616963" border="0" src="https://freight.cargo.site/w/1000/i/ce73289d2170ed8f0bbe87eb808ac05c278823fa9f7b27b9d7edd1c01bb1e726/rickie-ashman-fjallraven-11.jpg" /> <img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/32f207e1ee9e6a69f10e5eed4b1b0b345a89c94d60e18dee33e2525124b05599/rickie-ashman-fjallraven-12.jpg" data-mid="128616964" border="0" src="https://freight.cargo.site/w/1000/i/32f207e1ee9e6a69f10e5eed4b1b0b345a89c94d60e18dee33e2525124b05599/rickie-ashman-fjallraven-12.jpg" /> FJÄLLRÄVENIn-House Creative Fjällräven sought to introduce its Scandinavian outdoor wear to a younger, western audience as it launched in North America. I was part of the in-house marketing team that reimagined the brand’s image for this new market. Through print, digital, and in-store design, we crafted a visual language that preserved Fjällräven’s authentic roots while appealing to a youthful, adventure-driven consumer base. The work spanned across marketing materials, creating cohesive, market-specific campaigns that redefined the brand for a new audience. In-HouseRole: Senior DesignerNew York City, 2011–13 https://rickieashman.com/MATTE-PROJECTS Sun, 26 Dec 2021 23:55:23 +0000 rickieashman.com https://rickieashman.com/MATTE-PROJECTS <img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/8906702a471c6d8cc077f689455c27b8e8dbb93d9279b22892679499961d24c3/rickie-ashman-matte-projects-black-01.jpg" data-mid="128492105" border="0" src="https://freight.cargo.site/w/1000/i/8906702a471c6d8cc077f689455c27b8e8dbb93d9279b22892679499961d24c3/rickie-ashman-matte-projects-black-01.jpg" /> <img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/9bc74aa9b48a45de4fbcca98b459d48caea6b4b144d0e2fce0cd019e9af2b8f0/rickie-ashman-matte-projects-black-05.jpg" data-mid="128492101" border="0" src="https://freight.cargo.site/w/1000/i/9bc74aa9b48a45de4fbcca98b459d48caea6b4b144d0e2fce0cd019e9af2b8f0/rickie-ashman-matte-projects-black-05.jpg" /> <img 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height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/d0341d2c27ea01ff60fd467ecb1e19a61e68831db540000195a3b4af452af56b/rickie-ashman-matte-projects-full-moon-02.jpg" data-mid="128492254" border="0" src="https://freight.cargo.site/w/1000/i/d0341d2c27ea01ff60fd467ecb1e19a61e68831db540000195a3b4af452af56b/rickie-ashman-matte-projects-full-moon-02.jpg" /> <img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/6887de9a8720a7773e5117bbd6b7da373529715c8be39ba28e1a1f387effa032/rickie-ashman-matte-projects-full-moon-03.jpg" data-mid="128492260" border="0" src="https://freight.cargo.site/w/1000/i/6887de9a8720a7773e5117bbd6b7da373529715c8be39ba28e1a1f387effa032/rickie-ashman-matte-projects-full-moon-03.jpg" /> <img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/1cc28abf78ae2dde4416dc84c2d08643f314b9a752885244956ef2e5c498d3d5/rickie-ashman-matte-projects-full-moon-04.jpg" data-mid="128492261" border="0" src="https://freight.cargo.site/w/1000/i/1cc28abf78ae2dde4416dc84c2d08643f314b9a752885244956ef2e5c498d3d5/rickie-ashman-matte-projects-full-moon-04.jpg" /> <img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/5d31c9107ff8eb3f0db8ae41a343e645398b2fb9f028bcc295c3f9d7b9567e9a/rickie-ashman-matte-projects-full-moon-05.jpg" data-mid="128492264" border="0" src="https://freight.cargo.site/w/1000/i/5d31c9107ff8eb3f0db8ae41a343e645398b2fb9f028bcc295c3f9d7b9567e9a/rickie-ashman-matte-projects-full-moon-05.jpg" /> <img width="1919" height="1200" width_o="1919" height_o="1200" data-src="https://freight.cargo.site/t/original/i/d2bbac754714311cd602ad8057095eb39b203a5e800687f048a02b19a8c8e912/rickie-ashman-matte-projects-full-moon-06.jpg" 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src="https://freight.cargo.site/w/1000/i/9ddc4f72b908d92e9ebca0d78899c12828fd5b2d91458e86d71f5fc169186647/rickie-ashman-matte-projects-full-moon-08.jpg" /> MATTE PROJECTSIn-House Creative As one of the founding creatives at MATTE Projects, I helped shape the agency’s artistic vision and expand its reputation in music, fashion, hospitality, and art. Collaborating closely with the agency founders, I directed creative efforts for client projects as well as internal brand properties like BLACK and FULL MOON FEST—a series of events fusing music, art, and fashion. This approach helped establish MATTE’s identity in the experiential space, setting a new standard for how brands engage with culture and art through live events. Agency: MATTE ProjectsRole: Associate Creative DirectorNew York City, 2013–15